11 regions have launched the INVOLVE project (“Involving the Private Sector in Mobility Management”), supported by the European Cooperation Programme INTERREG IVC. The project’s objective is to provide local and regional authorities with tools and good practices that promote cooperation with the private sector in order to reduce transport problems in business areas, industrial areas, activities centres, etc.
Sustainable mobility is a high priority for the European Union in order to reduce pollution and improve the quality of life. Use of the private car can be reduced by effective mobility management policies. But these can only be delivered by public authorities with the active involvement of the private sector, for example, employers and managers of large sites that attract a lot of people, for work, shopping, leisure, etc. Good practices have been developed in some regions but they are not widely adopted. INVOLVE specifically focuses on how local and regional authorities can increase cooperation with the private sector in solving the problems related to mobility management in business areas.
The three-year project started in January 2012, with the identification and analysis of good practices, planning technical visits to know them and study their transferability. Each partner aims to adopt at least one of the measures/ideas; to do this they will each host an import workshop with experts of the export region, and will draft a Regional Implementation Plan to be formally considered by regional authorities before project-end.
The project runs from January 2012 to December 2014. The total budget is €1.85m, with 78% co-financing from the European Commission’s Regional Development Fund.
INVOLVE will stimulate modal shift towards more sustainable forms of travel to and in business areas in European regions, by improving cooperation with the private sector.
The sub-objectives are:
The last phase of INVOLVE has started, with the development of five pilot projects. The third newsletter provides an overview of the pilots implemented by CENTRO (UK), CRTM (ES), ENERGAP (SI), Reggio Emilia (IT) and Roermond (NL).